Claria CO: Technology adapted to businesses

October 7, 2026

Company

Claria CO

Founded

2025

City

Bogotá

#Bogotá

#SaaS

#AI

Claria was founded in 2025 after identifying a gap in Colombian businesses: while AI conversations were full of promises, most companies still relied on WhatsApp, Excel, Siigo, and manual processes. Many available tools were built for other markets, forcing businesses to adapt to technology rather than the other way around.

Today, Claria designs and deploys tailored AI and automation solutions for real business processes, combining AI agents, integrations, automation, and software development when needed. Its solutions connect with the systems and data companies already use.

Claria operates through technology-enabled services, combining an initial implementation with ongoing support and maintenance. The company is also developing repeatable methodologies and industry-specific demos to scale delivery more efficiently.

We joined ScaleUp Summit Network seeking an external and honest perspective to help us improve our growth strategy.

Nicolás Leon

Co-Founder Claria CO

See Profile

01 The Problem

We had been growing through client projects and wanted to validate whether our commercial, operational, and technical decisions were heading in the right direction. We wanted to assess how we were approaching the market, how scalable our delivery model was, and where the gaps were that we needed to address to take the next step.

We also wanted to learn from other companies, investors, and experts who had already gone through that journey, and turn those insights into concrete adjustments to our strategy so we could grow with greater focus and sustainability.

02 After TechScore And 1:1 Clinics

The conversation clarified that Claria primarily operates as an AI development and automation company rather than a traditional product company. This distinction changes how some assessment findings should be interpreted and led to prioritizing the company’s positioning, how it demonstrates scalability, and its readiness for enterprise clients.

Key areas of focus included positioning Claria more clearly as an AI-specialized firm, formalizing a repeatable delivery methodology, demonstrating how a small team can deploy multiple agents within defined delivery timelines, and strengthening practices such as MFA/2FA and a documented approach to ISO and SOC 2. It was also agreed that CI/CD should not have the same priority it would in a product company.

3 questions they are carrying forward

03 Evaluation

How do we scale a custom solutions model?

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What part of what we build should become our own product, and what part should remain a service?

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How do we consolidate our operations outside Colombia and turn those first international deals into sustained growth?

Main priorities for the next 6-12 months

04 Roadmap

‍Refine the positioning. Position Claria as a firm specialized in AI development, automation, and consulting, strengthening its industry expertise while avoiding generic software development positioning.

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‍Formalize the delivery methodology. Document a repeatable framework for discovering, implementing, validating, and deploying AI solutions, demonstrating capacity, delivery timelines, and how the team can consistently manage multiple agents or projects.

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Strengthen enterprise readiness. Implement MFA/2FA by default and document a clear approach to standards such as ISO and SOC 2, proportionate to Claria’s current size and enterprise client requirements.

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05 Founders

who are the founders?

Nicolas León

Co-Founder at Claria CO

See Profile

06 Evolution

What does the company aspire to?

Claria aims to establish itself as a specialized AI automation and development firm capable of turning complex operational processes into productive, measurable, and scalable solutions. Its next stage focuses on strengthening its proprietary delivery methodology, deepening industry specialization, and demonstrating that a lean team can execute AI projects with speed and consistency.